
&lt;article class=&quot;newsletter&quot;&gt;
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    &lt;header class=&quot;newsletter-header&quot;&gt;
        &lt;h2 class=&quot;newsletter-title&quot;&gt;The Argonautic: 0010&lt;/h2&gt;
        &lt;time class=&quot;newsletter-date&quot;&gt;March 29, 2025&lt;/time&gt;
    &lt;/header&gt;
    &lt;div class=&quot;newsletter-content&quot;&gt;
        &lt;p&gt;This week: Leadership clarity trumps control, value-based pricing attracts better clients, and GaryVee makes a compelling case for organic social media mastery. Plus practical AI applications beyond the hype, agency growth strategies, and evolving workplace dynamics. Giddyup!&lt;/p&gt;
&lt;h2&gt;Leadership &amp;amp; Team Management&lt;/h2&gt;
&lt;p&gt;Want to be a more effective leader? &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310675059663065089#:~:text=Clarity%20is%20an%20underrated%20leadership%20skill&quot;&gt;Paola Palacio&lt;/a&gt; suggests shifting from controlling to creating clarity by simplifying complex issues and establishing a clear vision. This means ensuring your team understands &lt;em&gt;why&lt;/em&gt; their work matters, not just what needs to be done.&lt;/p&gt;
&lt;p&gt;As agencies grow, &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311094769349259264#:~:text=founders%20leave%20client%20services&quot;&gt;Max Traylor&lt;/a&gt; notes they often lose client strategy when founders step away from client services, creating a dangerous vacuum in strategic thinking. Meanwhile, &lt;a href=&quot;https://punctuation.com/your-culture-is-a-safety-net/#:~:text=permission%20structure&quot;&gt;David C. Baker&lt;/a&gt; argues company culture functions as a &amp;quot;permission structure,&amp;quot; giving people the courage to act when challenges arise.&lt;/p&gt;
&lt;p&gt;For solopreneurs and small firms, clear direction and strong culture are non-negotiable. &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311371575373545473#:~:text=best%20teams%20work%20in%20sync&quot;&gt;Matthias Weth&lt;/a&gt; likens leading a team to pickleball: the best teams work in sync, with each member understanding their role and the overall strategy.&lt;/p&gt;
&lt;div class=&quot;callout big-idea&quot;&gt;
&lt;h4&gt;BIG IDEA&lt;/h4&gt;
&lt;p&gt;Clarity and supportive culture are essential for engaged teams and sustainable success.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;callout&quot;&gt;
&lt;h4&gt;WHY IT MATTERS&lt;/h4&gt;
&lt;p&gt;Burned-out teams underperform. Prioritizing clarity, open communication, and strong culture empowers your team, directly boosting productivity and profitability.&lt;/p&gt;
&lt;/div&gt;
&lt;h3&gt;Comment insights:&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310675059663065089#:~:text=clarity%20is%20an%20underrated%20leadership%20skill&quot;&gt;Paola Palacio&lt;/a&gt; emphasizes that clarity is an underrated leadership skill&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7309590765620350976#:~:text=how%20you%20react%20sends%20a%20signal&quot;&gt;King Abeyie&lt;/a&gt; says how you react sends a signal, influencing team honesty&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311094769349259264#:~:text=drive-by%20delegation&quot;&gt;Audrey Kwan&lt;/a&gt; warns that &amp;quot;drive-by delegation&amp;quot; leads to a vicious cycle&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Pricing &amp;amp; Sales Strategies&lt;/h2&gt;
&lt;p&gt;Are you undervaluing your expertise? &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7309261808870072322#:~:text=premium%20pricing%20attracts%20clients%20who%20value%20expertise&quot;&gt;Jeremy Merrell Williams&lt;/a&gt; argues against undercharging, stating premium pricing attracts clients who value expertise and trust. &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310016320626982913#:~:text=hourly%20billing%20creates%20a%20cycle%20of%20scope%20creep&quot;&gt;Juan Francisco de Gracia&lt;/a&gt; exposes how hourly billing creates a cycle of scope creep, incentivizing the very problem it&#39;s meant to address.&lt;/p&gt;
&lt;p&gt;Instead of pushing a hard sell, &lt;a href=&quot;https://www.winwithoutpitching.com/the-power-of-a-metaphor/#:~:text=reframing%20expertise&quot;&gt;Blair Enns&lt;/a&gt; suggests reframing expertise as leading, change management, or even parenting. In the &lt;a href=&quot;https://traffic.libsyn.com/2bobs/2Bobs212-When-Your-Clients-Talk-to-Each-Other.mp3#:~:text=price%20the%20client%2C%20not%20the%20service&quot;&gt;Two Bobs podcast&lt;/a&gt;, David Baker and Enns explore pricing complexities when clients talk, emphasizing tailored solutions and value conversations.&lt;/p&gt;
&lt;p&gt;For small firms, strategic pricing is essential for profitability. &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310741097536737282#:~:text=creative%20problem-solving&quot;&gt;Barry van Someren&lt;/a&gt; advises navigating client payment objections through creative problem-solving, while &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311345837840760832#:~:text=multiple%20client%20options&quot;&gt;Anton van Rhyn&lt;/a&gt; highlights the power of offering multiple client options for better selection and higher-value engagements.&lt;/p&gt;
&lt;div class=&quot;callout big-idea&quot;&gt;
&lt;h4&gt;BIG IDEA&lt;/h4&gt;
&lt;p&gt;Shift to a value-driven pricing mindset, focusing on client needs and leading with expertise.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;callout&quot;&gt;
&lt;h4&gt;WHY IT MATTERS&lt;/h4&gt;
&lt;p&gt;Strategic pricing approaches are crucial for profitability and attracting ideal clients. Value-based pricing enables you to capture the true worth of your expertise and build stronger client relationships.&lt;/p&gt;
&lt;/div&gt;
&lt;h3&gt;Comment insights:&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7309261808870072322#:~:text=charging%20for%20value%20sets%20a%20different%20client%20expectation&quot;&gt;Raihan Rahman Rubayed&lt;/a&gt; notes that charging for value sets a different client expectation&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310741097536737282#:~:text=GENIUS&quot;&gt;Lisa Rothstein&lt;/a&gt; calls van Someren&#39;s payment terms approach &amp;quot;GENIUS&amp;quot;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Content Marketing &amp;amp; Brand Building&lt;/h2&gt;
&lt;p&gt;Are you adding to the &amp;quot;sea of sameness?&amp;quot; &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311415432123478018#:~:text=ensure%20content%20is%20memorable%20and%20impactful&quot;&gt;Wil Reynolds&lt;/a&gt; challenges creators to ensure their content is memorable and impactful. He suggests assessing if your brand would be remembered alongside the content and how thought leaders would perceive it.&lt;/p&gt;
&lt;p&gt;Content marketing isn&#39;t just about producing material—it&#39;s about providing genuine value. &lt;a href=&quot;https://www.youtube.com/watch?v=-g0QNnnNT7M#:~:text=become%20remarkable%20at%20organic&quot;&gt;Gary Vaynerchuk&lt;/a&gt; emphasizes becoming remarkable at organic social media for business growth, noting that building a brand means people genuinely care about you or your business.&lt;/p&gt;
&lt;p&gt;For solopreneurs and small firms, unique content can level the playing field against larger competitors. &lt;a href=&quot;https://sparktoro.com/blog/getting-executive-buy-in-how-to-tie-audience-research-to-business-strategy/#:~:text=audience%20research%20is%20a%20strategic%20asset&quot;&gt;Amanda Natividad&lt;/a&gt; argues audience research is a strategic asset that should influence company-wide decisions, not just marketing tactics.&lt;/p&gt;
&lt;div class=&quot;callout big-idea&quot;&gt;
&lt;h4&gt;BIG IDEA&lt;/h4&gt;
&lt;p&gt;Stand out by creating valuable, memorable content that builds a distinct brand identity.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;callout&quot;&gt;
&lt;h4&gt;WHY IT MATTERS&lt;/h4&gt;
&lt;p&gt;Effective content marketing and brand building are crucial for attracting ideal clients, establishing thought leadership, and driving sustainable growth in a crowded marketplace.&lt;/p&gt;
&lt;/div&gt;
&lt;h3&gt;Comment insights:&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311415432123478018#:~:text=power%20of%20thought%20leadership%20content&quot;&gt;Muoki Musau&lt;/a&gt; highlights the power of Reynolds&#39; thought leadership content&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7309779577726214144#:~:text=PIQ%20approach&quot;&gt;Azeem Aziz&lt;/a&gt; praises Carrie Green&#39;s PIQ (Prove, Invite, Qualify) approach as ethical and effective&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Organic Social Media Marketing&lt;/h2&gt;
&lt;p&gt;Want to grow your business without a huge budget? &lt;a href=&quot;https://www.youtube.com/watch?v=WuCM_ngpaGY#:~:text=mastering%20organic%20social%20media&quot;&gt;Gary Vaynerchuk&lt;/a&gt; advocates for mastering organic social media, emphasizing its potential for free business growth. He stresses that being &amp;quot;remarkable&amp;quot; on platforms like YouTube, Facebook, and TikTok is key.&lt;/p&gt;
&lt;p&gt;Organic social media is about brand building and providing value, not just promotions. In &lt;a href=&quot;https://www.youtube.com/watch?v=6xtd7Gtt9zM#:~:text=brands%20are%20often%20stuck%20in%20outdated%20frameworks&quot;&gt;another video&lt;/a&gt;, Vaynerchuk argues that brands are often stuck in outdated frameworks when they should be focused on earning customer loyalty through authentic content and community building.&lt;/p&gt;
&lt;p&gt;For solopreneurs and small firms, prioritize conversations, adding value, and relationship development, as noted in &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310769030959636481#:~:text=prioritize%20conversations&quot;&gt;this LinkedIn post&lt;/a&gt;. Testing content formats helps inform your media strategy. Vaynerchuk emphasizes that &lt;a href=&quot;https://www.youtube.com/watch?v=nxP3Md0tPB4#:~:text=builds%20your%20brand&quot;&gt;consistent social posting&lt;/a&gt; builds your brand and informs future media amplifications.&lt;/p&gt;
&lt;div class=&quot;callout big-idea&quot;&gt;
&lt;h4&gt;BIG IDEA&lt;/h4&gt;
&lt;p&gt;Remarkable organic social media, built on authenticity and community, is a sustainable foundation for business growth.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;callout&quot;&gt;
&lt;h4&gt;WHY IT MATTERS&lt;/h4&gt;
&lt;p&gt;It&#39;s a cost-effective way to build brand awareness, generate leads, and establish thought leadership without massive marketing budgets.&lt;/p&gt;
&lt;/div&gt;
&lt;h3&gt;Comment insights:&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310279182276575232#:~:text=SMB&#39;s%20timeline%20for%20adopting%20AI%20solutions&quot;&gt;Dave Walker&lt;/a&gt; discusses SMB&#39;s timeline for adopting AI solutions&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311453880406482945#:~:text=new%20Fractional%20CMOs&quot;&gt;Fotine A Sotiropoulos&lt;/a&gt; celebrates new Fractional CMOs&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310769030959636481#:~:text=connections%20over%20promotions&quot;&gt;Unknown Author&lt;/a&gt; emphasizes connections over promotions&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;AI in Marketing &amp;amp; Business&lt;/h2&gt;
&lt;p&gt;Are you truly leveraging AI, or just dabbling? According to &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310995869959372800#:~:text=top%20brands%20are%20using%20AI%20to%20experiment&quot;&gt;Austin Benton&lt;/a&gt;, top brands are using AI to experiment and improve customer interactions, primarily through predictive analytics and brand consistency QA.&lt;/p&gt;
&lt;p&gt;Many businesses are still figuring out AI&#39;s practical applications. &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310279182276575232#:~:text=usage%20remains%20infrequent&quot;&gt;Keith Lauver&lt;/a&gt; notes that while many have experimented with ChatGPT, usage remains infrequent, often limited to &amp;quot;smarter search.&amp;quot; &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310696965275566080#:~:text=custom%20GPTs%20require%20careful%20construction&quot;&gt;Mike Partin&lt;/a&gt; suggests that custom GPTs require careful construction to avoid subpar results.&lt;/p&gt;
&lt;p&gt;To leverage AI effectively, move beyond the hype and focus on concrete use cases. Benton highlights predictive analytics (like churn prediction) and brand QA as key areas. &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311379087053279232#:~:text=AGI%20horizons%20team&quot;&gt;Paul Roetzer&lt;/a&gt; recommends creating an AGI horizons team to plan for future AI developments.&lt;/p&gt;
&lt;div class=&quot;callout big-idea&quot;&gt;
&lt;h4&gt;BIG IDEA&lt;/h4&gt;
&lt;p&gt;AI&#39;s true value lies in augmenting human abilities and automating repetitive tasks, freeing up time for strategic work.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;callout&quot;&gt;
&lt;h4&gt;WHY IT MATTERS&lt;/h4&gt;
&lt;p&gt;For small firms, AI can provide access to tools and insights previously exclusive to larger organizations, improving competitiveness and profitability.&lt;/p&gt;
&lt;/div&gt;
&lt;h3&gt;Comment insights:&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310696965275566080#:~:text=not%20assuming%20existing%20templates%20are%20optimal&quot;&gt;James De Roche&lt;/a&gt; notes the importance of not assuming existing templates are optimal for custom GPTs&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310995869959372800#:~:text=real-world%20AI%20use%20cases&quot;&gt;Azeem Aziz&lt;/a&gt; praises Benton for highlighting real-world AI use cases&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311379087053279232#:~:text=mapping%20the%20data%20landscape&quot;&gt;Lee Devine&lt;/a&gt; emphasizes that mapping the data landscape is a strategic marketing move&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Agency Operations and Growth&lt;/h2&gt;
&lt;p&gt;Are you building a business or just a job? &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7309948460168839169#:~:text=avoiding%20the%20trap%20of%20constant%20client%20work&quot;&gt;Ken &amp;quot;Magma&amp;quot; Marshall&lt;/a&gt; poses this crucial question, urging agency owners to avoid the trap of constant client work and neglect of their own business growth.&lt;/p&gt;
&lt;p&gt;Many agencies, as &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311094769349259264#:~:text=drop%20the%20ball%20on%20client%20strategy&quot;&gt;Max Traylor&lt;/a&gt; observes, drop the ball on client strategy as they grow. Founders often leave client services, hire SMEs and project managers, but create a vacuum in strategic thinking. This focus on task delivery over aligning with client business value can be detrimental.&lt;/p&gt;
&lt;p&gt;To scale, Marshall suggests shifting from &amp;quot;Tactician&amp;quot; to &amp;quot;Marketing Strategist,&amp;quot; repositioning yourself as the strategic voice clients need. &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310256797590650880#:~:text=transparent%20communication&quot;&gt;Karl Sakas&lt;/a&gt; emphasizes transparent communication when considering selling your agency, advising open dialogue with employees about the reasons and implications.&lt;/p&gt;
&lt;div class=&quot;callout big-idea&quot;&gt;
&lt;h4&gt;BIG IDEA&lt;/h4&gt;
&lt;p&gt;To scale your agency, transition to a strategic leadership role, prioritizing business growth and client alignment.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;callout&quot;&gt;
&lt;h4&gt;WHY IT MATTERS&lt;/h4&gt;
&lt;p&gt;Stepping into a strategic role enables long-term growth, increased profitability, and a sustainable business, not just a demanding job.&lt;/p&gt;
&lt;/div&gt;
&lt;h3&gt;Comment insights:&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7311094769349259264#:~:text=drive-by%20delegation&quot;&gt;Audrey Kwan&lt;/a&gt; highlights the dangers of &amp;quot;drive-by delegation&amp;quot; where tasks are handed off without context&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7309948460168839169#:~:text=value%20of%20Marshall&#39;s%20insights&quot;&gt;Mikael Dia&lt;/a&gt; affirms the value of Marshall&#39;s insights&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7310793593219141632#:~:text=expertise%20over%20flashy%20presentations&quot;&gt;Mary Elzey&lt;/a&gt; stresses the importance of expertise over flashy presentations&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Sound Bites&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;🎥 &lt;a href=&quot;https://www.youtube.com/watch?v=WuCM_ngpaGY#:~:text=how%20do%20you%20not%20understand%20that%20a%20single%20post%20on%20Instagram%20Tik%20Tok%20or%20YouTube%20Shorts%20is&quot;&gt;Gary Vaynerchuk: Social Media IS Advertising&lt;/a&gt;: Gary emphasizes that mastering organic social media across major platforms is foundational for business growth.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;🎥 &lt;a href=&quot;https://www.youtube.com/watch?v=E5JEFwyVBFE#:~:text=I&#39;m%20trying%20to%20figure%20out%20how%20to%20make%20that%20dream%20a%20reality&quot;&gt;GaryVee: Building Business Brick by Brick&lt;/a&gt;: Start making social media content as the key first step to making your dreams a reality.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;🎥 &lt;a href=&quot;https://www.youtube.com/watch?v=-Jq8LjeVtbI#:~:text=there%20are%20three%20things%20that%20stop%20most%20people%20going%20from%20freelancer%20to%20agency%20owner&quot;&gt;The Futur: Fundamental Mistakes Freelancers Make&lt;/a&gt;: Matt Essam breaks down three critical barriers preventing freelancers from successfully scaling to agency owners.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;🎥 &lt;a href=&quot;https://www.youtube.com/watch?v=lXTf0ypur0Q#:~:text=in%20this%20video%20I&#39;m%20going%20to%20share%20with%20you%2040%20brutal%20business%20truths&quot;&gt;The Futur: 40 Brutal Business Truths&lt;/a&gt;: Chris Do shares lessons learned from 30+ years in business that could save you a decade of trial and error.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;🎥 &lt;a href=&quot;https://www.youtube.com/watch?v=MqWUPpjMj3o#:~:text=the%20first%20four%20letters%20of%20culture%20is%20cult&quot;&gt;The Futur: Are You Building Your Personal Brand The RIGHT Way?&lt;/a&gt;: Chris Do challenges conventional personal branding wisdom, arguing your brand isn&#39;t what you do—it&#39;s who you are.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;🎥 &lt;a href=&quot;https://www.youtube.com/watch?v=fAI_0VuNCWY#:~:text=I&#39;m%20Alan%20Weiss%20and%20this%20is%20the%20writing%20on%20the%20wall&quot;&gt;Alan Weiss: Here Come the Judge&lt;/a&gt;: Alan reflects on governance and the challenges of having career politicians in positions of power for decades.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;🎙️ &lt;a href=&quot;https://traffic.libsyn.com/2bobs/2Bobs212-When-Your-Clients-Talk-to-Each-Other.mp3#:~:text=the%20first%20four%20letters%20of%20culture%20is%20cult&quot;&gt;Two Bobs: When Your Clients Talk to Each Other&lt;/a&gt;: David Baker and Blair Enns discuss the implications of clients comparing prices and how to manage this effectively.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;🎙️ &lt;a href=&quot;https://www.youtube.com/watch?v=RZHlRxmyqnA#:~:text=Back%20in%20February%2C%20the%20Trump%20administration%20invited%20some%20public%20comment&quot;&gt;The AI Show: What OpenAI, Google, and VCs Want in U.S. AI Policy&lt;/a&gt;: Paul Roetzer and Mike Kaput analyze major AI companies&#39; policy recommendations regarding federal regulation and copyright issues.&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;hr&gt;
&lt;p&gt;🤔 Which of these areas represents your biggest opportunity for growth this quarter?&lt;/p&gt;

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